Full Job Description
Job Title: Digital Content Strategist
Location: Sanford, North Carolina
Company: Amazon
Are you passionate about crafting digital narratives that resonate and engage? Do you have a knack for strategy that drives brand success? If so, we have the perfect opportunity for you! Join Amazon, a leader in e-commerce and digital services, as our new Digital Content Strategist in beautiful Sanford, North Carolina.
About Amazon
Amazon is not just about shopping; we’re about creating amazing experiences for our customers. With a mission to be Earth’s most customer-centric company, we empower our employees to innovate and contribute to an evolving online ecosystem. As a globally recognized powerhouse, we value creativity, commitment, and collaboration. In our Sanford location, we are expanding our digital marketing team and are eager to bring smart, driven individuals on board.
Your Role as a Digital Content Strategist
As our Digital Content Strategist, you will be responsible for developing and implementing a cohesive content strategy that resonates with our audiences, aligns with business objectives, and enhances our online presence. You will work closely with cross-functional teams including marketing, design, and analytics to bring innovative content ideas to life.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with Amazon's goals and communicates our brand story effectively.
- Conduct thorough audience research to understand customer needs, preferences, and behaviors, leveraging insights to inform content direction.
- Create, edit, and oversee the production of high-quality written and visual content across multiple platforms, including websites, blogs, social media, and email marketing.
- Optimize content for SEO to elevate organic search visibility and drive traffic to our digital assets.
- Collaborate with designers and multimedia specialists to ensure cohesive branding and impactful storytelling.
- Monitor content performance using analytics tools, adjusting strategies based on data-driven insights to improve engagement and conversion rates.
- Stay up-to-date on industry trends, best practices, and emerging technologies to continually refine our content strategies.
- Mentor junior content creators, providing guidance and fostering a creative, collaborative environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in content strategy, content marketing, or similar roles, preferably within the e-commerce or digital marketing sectors.
- Excellent writing, editing, and storytelling skills, with an ability to convey complex ideas clearly and compellingly.
- Strong understanding of SEO principles, social media, and digital analytics tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Exceptional organizational skills, with the ability to manage multiple projects under tight deadlines.
- Proficiency in content management systems (CMS), Google Analytics, and other digital marketing tools.
What We Offer:
At Amazon, we believe in investing in our employees and providing opportunities for personal and professional growth. Our comprehensive benefits package includes:
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off, including vacation days and holidays.
- Opportunities for career advancement within a global company.
- Access to continuous learning and development programs.
- Employee discounts on Amazon products and services.
Working in Sanford, NC
Sanford, nestled in the heart of North Carolina, offers a charming blend of small-town appeal and modern amenities. With a thriving local community, beautiful parks, and a rich history, Sanford is an excellent place to live and work. Experience the best of both worlds - access to larger metropolitan areas while enjoying the serenity of suburban life.
How to Apply
If you’re ready to take your career to the next level, we want to hear from you! Apply today to join Amazon as our Digital Content Strategist in Sanford, NC. Be part of our mission to create unforgettable customer experiences through innovative content.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.